Known for his stylish partying ways, you’ll never see the music mogul get behind the wheel if he’s been drinking.
Diddy has formed a partnership with the uber-luxe vodka brand Ciroc for a new campaign to remind partygoers not to drink and drive. "When I started this relationship with Ciroc, I wanted to do something groundbreaking in the category of social responsibility," Diddy told OK! Magazine.
Instead of the usual public service announcement, Diddy went into an all-out movie scene. "We wanted that feeling of intimate celebrations back in the 1950s where people would have gatherings at their homes and got to know each other, dance and have dinner," he says of the Ciroc campaign, aptly entitled The Art of Celebration.
Diddy’s Advice: Don’t Drink and Drive